Wang Can, wife of actor Du Chun, revealed she had part of her lung removed — and Toutiao's 2.6M+ engagement proves celebrity health content is China's most addictive scroll material.
Nearly 12 million Toutiao users engaged with an influencer's take on India's heatwave grid failure — revealing Chinese social media's obsession with infrastructure comparison, climate anxiety, and the Big V narrative machine.
A fake building collapse in Luzhou racked up 10 million views on Toutiao before being debunked — revealing how China's rumor-refutation industrial complex turns misinformation into engagement gold.